WTA Questions Practicality of FCC’s Emergency Alert NPRM

Today, WTA responded to the FCC’s Notice of Proposed Rulemaking on expanding the nation’s Emergency Alert System and Wireless Emergency Alerts systems to streaming services. In its comments, WTA expressed concerns about how expanding the alerting systems to streaming services could be implemented, the burdens that could be imposed on its members by provisions outlined in the NPRM, and the potential impact on the privacy of our members’ customers.  WTA noted that “while in theory it would be good policy to expand the alerting system to extend its reach, it is far from clear how that would work and still be practical.”