WTA Webinar Series Guidelines

WTA Associate Members have the opportunity to submit and host webinars as part of the WTA Webinar Series. These webinars are intended to provide educational value to WTA members and industry professionals. Webinars should focus on sharing knowledge, best practices, industry trends, case studies, and educational content — not on showcasing or promoting specific products, equipment, or sales offerings.

WTA Associate Members are responsible for providing the webinar topic, speakers, presentation materials, and webinar platform/registration management unless otherwise coordinated with WTA.

Webinar Timeline & Requirements

6 Weeks Before the Webinar

Please submit the following to WTA:

• Webinar title
• Brief webinar description/summary
• Speaker bio(s) and headshot(s), if available
• Company logo
• Webinar registration link/platform information

WTA will begin promoting the webinar through its communication channels and may include promotional information during previous webinars when applicable.

4 Weeks Before the Webinar

WTA will distribute a webinar e-newsletter reminding members that registration is open and available.

2 Weeks Before the Webinar

Ongoing promotion and social media marketing should continue jointly between WTA and the Associate Member to encourage registration and attendance.

1 Week Before the Webinar

WTA will send a final webinar reminder/countdown e-newsletter to membership.

The presenter must also submit the final presentation to Taylor Myers at this time. Presentation materials must include the WTA webinar introductory slides, which will be provided by WTA.

2 Days Before the Webinar

WTA will send a final promotional reminder to membership.

Please provide WTA with an updated registration list including participant names, companies, and email addresses if available.

Day After the Webinar

Please provide WTA with:

• Final attendee/registration list
• Recorded webinar link (if applicable)

Recorded webinars may be posted in the Members Only section of the WTA website for up to 30 days.

Additional Information

• Non-members may participate in webinars, and Associate Members are encouraged to market and promote webinars to their clients, customers, and industry contacts to help increase participation and industry engagement.
• Marketing and promotion of webinars is a joint effort between WTA and the Associate Member. Presenters are encouraged to promote the webinar through email, social media, and other marketing channels while also promoting WTA.
• Following the webinar, the Associate Member may distribute one follow-up promotional communication to attendees. All promotional materials must be reviewed and approved by WTA prior to distribution and should include recognition or promotion of WTA.
• WTA reserves the right to review webinar topics and content to ensure alignment with the educational mission and objectives of the association.

If you have any questions regarding webinars, please contact Taylor Myers.