Many rural Americans cannot receive broadcast signals over the air and do not wish to subscribe to costly satellite service. This makes receiving video service from a small rural video provider a great option. Unfortunately, small rural video providers have faced barriers to access to desirable content at reasonable prices and under reasonable terms.
Over the past decade, dozens of WTA members have been forced to exit the video marketplace due to unrestrained programming costs that make offering video a losing proposition for them. WTA advocates for new rules that will make offering video in rural America a more financially tenable position. It also supports reforms that will bring more fairness and transparency to retransmission consent negotiations such as prohibiting the tying and tiering of content and the creation of à la carte options.